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Past Issue

ZIJBEMR VOLUME - 08 ISSUE -03 ( MARCH,2018)

ZENITH INTERNATIONAL JOURNAL OF BUSINESS ECONOMICS & MANAGEMENT RESEARCH
ZIJBEMR, VOL.8 ISSUE 3, MARCH  2018, ISSN 2249- 8826

SR. NO.

CONTENT PAGE

PAGE NO.

1

JOB SATISFACTION AMONG WOMEN FISH VENDORS IN KANYAKUMARI DISTRICT: A CASE-STUDY
DR. C. SURESH

1-10

2

THE SCENARIO OF HEALTHCARE AND WELLNESS TOURISM BUSINESS: AN INDIAN PERSPECTIVE
MUKESH KUMAR

11-20

3

FINANCIAL LITERACY IN MUMBAI: AN ANALYSIS OF COLLEGE STUDENTS IN MUMBAI
VEDIKA KEDIA

21-42

4

QUALITY OF WORK LIFE AND WORK STRESS AMONG MANAGERIAL AND NON -MANAGERIAL EMPLOYEES IN PRIVATE SECTOR ORGANIZATIONS
DR. ELIZABETH GEORGE

43-52

5

PARENTAL CONSUMPTION PATTERN –CHILDREN AS CHANGE AGENTS
ATHENA JOY, DR. MOLI P. KOSHY

53-59

6

ECONOMIC ANALYSIS OF   TWO ENTERPRISES WITH REFERENCE TO MARKETING AND TOTAL QUALITY MANAGEMENT (TQM) IMPLEMENTATION: A STUDY
DEEPAK HAJOARY

60-64

7

MICROFINANCE – A HOPE FOR THE POOR IN THE CHANGING INDIAN ECONOMIC SCENARIO: AN EMPIRICAL STUDY OF BARPETA DISTRICT, ASSAM
PARAG SHIL, BHABANANDA DEB NATH

65-76

8

CONSUMERS’ PURCHASE DECISION ON ECO-FRIENDLY PRODUCTS IN COIMBATORE – FACTORS DETERMINING
DR. RAMESH BABU, MR. SHANKAR R, DR. E. NIXON AMIRTHARAJ

77-84

9

A STUDY OF OBSTACLES FACED BY CUSTOMER USING ELECTRONIC BANKING SERVICES
JYOTSNA SHARMA, DR. JAGDEEP SINGH

85-95

 

10

MARKETING MIX STRATEGIES: A CASE STUDY OF JAMMU & KASHMIR CEMENTS LTD
MS.TANZILA ASHRAF, DR.A.S.BHALLA

96-105

11

AN ECONOMIC ANALYSIS OF PRODUCTION EXPORT AND FOREIGN EXCHANGE EARNED IN HORTICULTURE SECTOR IN JAMMU AND KASHMIR
ZAHOOR AHMAD MIR, DR. K. KOTTAIVEERAN

106-116

12

INDIA’S SUB REGIONAL ECONOMIC INTEGRATION IN ASIA –AN ANALYSIS
DR. B.P. SARATH CHANDRAN

117-131

13

IMPACT OF TRAINING PEDAGOGY ON ENGINEERING GRADUATES IN INFORMATION TECHNOLOGY COMPANIES WITH SPECIAL REFERENCE TO ERODE
S. SIVARAMAKRISHNAN, DR. P. MOHANRAJ

132-138

14

A STUDY ON MARKETING STRATEGIES AND AWARENESS ABOUT ORGANIC PRODUCTS IN COIMBATORE
DR M. SUMATHY, G.ANITHA RATHNA

139-147

15

ANALYSIS OF PROFITABILITY AND LIQUIDITY SCENARIO OF SELECTED PHARMACEUTICAL COMPANIES
MS. NEETU SAINI, DR. SANJEEV BANSAL

148-159

16

STUDY ON NPAS OF BANKS IN INDIA
SHIVA KUMARA

160-169

17

A STUDY ON PERFORMANCE OF DISTRICT CONSUMER DISPUTES REDRESSAL FORUMS IN DISTRICTS UNDER DEVIPATAN, MEERUT, MIRZAPUR, MORADABAD, SAHARANPUR AND VARANASI DIVISION OF STATE OF UTTAR PRADESH
HEENA SHARMA

170-175

18

VOLATILITY BEHAVIOUR OF INDIAN STOCK MARKET: A STUDY WITH SPECIAL REFERENCE TO SECTORAL INDICES OF BSE
DR M.BABU, C. HARIHARAN

176-188

19

IMPACT OF FOREIGN DIRECT INVESTMENT ON GROSS DOMESTIC PRODUCT
REENA

189-198

20

E- COMMERCE AND DIGITAL INDIA
REENA

199-211

21

A STUDY OF SPENDING PATTERN OF THE CREDIT CARD USERS WITH SPECIAL REFERENCE TO CONSUMER MARKET
DR. M. RAJARAJESWARI

212-219

22

AN EMPIRICAL ANALYSIS OF THE GROWTH OF FARMERS INSURED  UNDER CROP INSURANCE – A CASE STUDY OF  ODISHA
RAJENDRA MOHAPATRA

220-231

23

PERSONALITY FIT BETWEEN MENTOR AND PROTÉGÉ AND ITS IMPACT ON EFFECTIVENESS OF FORMAL MENTORING OF ENGINEERING STUDENTS IN ERODE ZONE
S. SIVARAMAKRISHNAN,  DR. P. MOHANRAJ

232-243

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