EIJMMS VOL.5 ISSUE 7 JULY 2015, ISSN 2249-8834

SR. NO.

CONTENT PAGE 

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1

RETAIL MARKETING STRATEGIES AND CUSTOMER RELATIONSHIP MANAGEMENT
DR. B. ARCHANA

1-9

2

BOOK REVIEW DR. DEEPAK TANDON ,DR. NEELAM TANDON, MANAGEMENT OF BANKS: TEXT AND CASES, TAXMANN’S PUBLICATIONS(P)LTD,2015,308PP,RS 345  ISBN :978-93-5071-638-0
SH. RAJEEV RANJAN SHARMA

10-11

3

WOMEN ENTREPRENEURSHIP IN MICRO, SMALL AND MEDIUM ENTERPRISES (MSMEs) - A CASE STUDY OF HYDERABAD AND RANGA REDDY DISTRICTS OF TELANGANA STATE (INDIA)
PROF. ANAND CHAKRAVARTHI, PROF. B. APPA RAO

12-22

4

STUDY OF PASSENGER’S SATISFACTION WITH RESPECT TO THE CATERING FACILITIES AVAILABLE AT RAIPUR RAILWAY STATION
SANJAY PANDEY,  PUSHKAR DUBEY ,SOMENATH MUKHERJEE

23-31

5

A BRIEF ANALYSIS ON CONSUMER PREFERENCE TOWARDS “GREEN TEA” CONSIDERING SENIOR CITIZENS OF TAMIL NADU AS RESPONDENTS
SHENBAGAM KANNAPPAN, ANAND SHANKAR RAJA. M

32-38

6

A CONCEPTUAL FRAME WORK ON MYSTERY SHOPPING AND KNOWLEDGE MANAGEMENT; AND ITS CONTRIBUTION TOWARDS STRATEGIC PLANNING
DR. R. ANGAYARKANNI, ANAND SHANKAR RAJA. M

39-44

7

EMOTIONAL INTELLIGENCE AND JOB SATISFACTION AMONG EMPLOYEES IN PRIMETECH ELECTRICALS PVT. LTD., COIMBATORE
DR.R.PERUMAL, MRS.M.PRADEEBA

45-54