Past Issue

EIJMMS VOLUME - 04 ISSUE - 02 (FEB.,2014)

SR. NO.

CONTENT PAGE

PAGE NO.

1.       

PITFALLS OF GREENFIELD STRATEGY- CASE STUDY OF POSCO
SANJU KUMARI DHANCHOLIA

1-5

2.       

TO IDENTIFY THE BEST BRAND OF FMCG PRODUCTS- A STUDY CARRIED OUT ON RURAL MASSES
DR GARIMA DALAL , DR SONIA

6-15

3.       

A STUDY ON EMOTIONS AND COMPLAINING BEHAVIOUR FOLLOWING SERVICE FAILURE AT RAJIV GANDHI INTERNATIONAL AIRPORT, HYDERABAD.
SHIVARATRI CHANDRAMOULI 

16-30

4.       

STRESS MANAGEMENT: EFFECTIVE STRATEGIES FOR INDIVIDUALS AND ORGANIZATIONS
ANJALI PASHANKAR 

31-39

5.       

A STUDY ON DIGITAL COVERAGE AMONG BRICS COUNTRIES
SREEJITH. S, ROHINI.S.NAIR, PREEJA. R 

40-56

6.       

GLOBAL FINANCIAL CRISIS AND IMPACT ON STOCK BROKING FIRMS: A CASE STUDY OF BSE
DR. LALITA MISHRA 

57-65

7.       

OPPORTUNITIES AND CHALLENGES OF ELECTRONIC LEARNING
PROF.SACHIN H PATIL

66-74

8.       

REVITALIZATION OF A DEFUNCT HERITAGE ZONE INTO A RECREATION HUB: A CASE OF HAUZ KHAS COMPLEX
MOHDFAHEEM, MUZAFFAR ALI, KHALID NADEEM 

75-84

9.       

A  QUALITATIVE RESEARCH ON SELECT CASES IN E-LEARNING AREA WITH SPECIAL REFERENCE TO AUTOMOBILE INDUSTRY IN PUNE PIMPRI CITY
PROF.SACHIN HINDURAO PATIL, KUHOO RAZDAN 

85-94

10.   

ROLE OF INSTITUTIONAL ENVIRONMENT IN ENTREPRENEURSHIPDEVELOPMENT: RESEARCH PERSPECTIVES
PROF. SHABIR A BHAT, RIYAZ AHMAD KHAN 

95-108

11.   

MUTUAL FUND REGULATIONS OF SEBI AND AMEX:THE COMPARITIVE STUDY
MRS.V.SASIKALA, DR.A.LAKSHMI 

109-123

12.   

CHANGE IN BEHAVIORAL PATTERN OF RURAL PEOPLE SHIFTING TO URBAN AREAS
MS MADHU ARORA, DR. SUNIL KUMARI 

124-127

13.   

A REVIEW ON FACTORS INFLUENCING EMPLOYEE MOTIVATION
ANUSHREE CHAUHAN, DR. MANISHA GOEL,DR. RITU GANDHI ARORA

128-143

14.   

FACULTY JOB SATISFACTION, ORGANIZATIONAL COMMITMENT AND INTENTION TO STAY: IMPLICATIONS FOR BRAIN DRAIN
SOLOMON MASHO ATOMSA, M.V.R. RAJU

144-161

15.   

CROP HOLIDAY IN ANDHRA PRADESH: REASONS AS PERCEIVED BY DIFFERENT STAKEHOLDERS
V.DEEPTHI, I.SREENIVASA RAO

162-168

16.   

CUSTOMER ADOPTION OF LATEST INNOVATIVE PRODUCTS AND SERVICES IN INDIAN RETAIL BANKS
LALITHA.B.S. 

169-179

17.   

IMPACT OF THE WEB ADVERTISEMENT IN COIMBATORE CITY
S. THANGAMANI, R. SACHIN YESHWANTH

180-187

18.   

EMPLOYEE REWARDS AND JOB SATISFACTION OF JAFFNA TEACHING HOSPITAL
MRS. SABINA DINESHKUMAR, MR.SIVAPRAGASAM SIVANENTHIRA 

188-204

19.   

A STUDY ON SUPPLY CHAIN MANAGEMENT FOR OM LOGISTICS LTD., BANGALORE
SARATH T DAS, DR. L. SURESH MALLYA 

205-212

20.   

INNOVATIONS IN TOURISM INDUSTRY IN INDIA: SPECIAL FOCUS ON HR PERSPECTIVE
S. MEERA, DR. R. ANNAPOORANI 

213-217

21.   

DETERMINANTS OF ANEMIA AMONG WOMEN IN THE AGE GROUP OF 11-49- A CASE CONTROL STUDY IN A RURAL AREA OF KANCHEEPURAM DISTRICT, TAMIL NADU
VENKATACHALAM. J, MUTHURAJESH, ZILE SINGH,MADHANRAJ.K, GR.SATHYA   

218-223

22.   

IMPACT OF JOB SATISFACTION ON ORGANIZATIONAL COMMITMENT: A CROSS-SECTIONAL STUDY WITH REFERENCE TO TEACHERS IN TECHNICAL & MANAGEMENT INSTITUTE DARES SALAAM, TANZANIA
DR. MARTIN ONSIRO RONALD, KATWIRE AISHA,MR. MIRUKA BABU DENNIS 

224-234

23.   

RESEARCH PAPER ON FACTORS INFLUENCING ON STRESS AND ITS MANAGEMENT WITH REFERENCE TO EMPLOYEES OF IDEA CELLULAR
SYED VALIULLAH BAKHTIYARI

235-248

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