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SR. NO.
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CONTENT PAGE
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PAGE NO.
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1.
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WORK LIFE BALANCE OF WOMEN MANUAL WORKERS
B. MARAGATHAM ,G. ISWARIYA
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1-9
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2.
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A STUDY ON STRESS MANAGEMENT OF EMPLOYEES AT SALEM STEEL PLANT
DR.A.VINAYAGAMOORTHY, M.SANGEETHA,N.BHARATHI
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10-18
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3.
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END USER SATISFACTION FOR ERP SYSTEM
RAGAVENDRAN.K
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19-31
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4.
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A STUDY ON THE INTERRELATIONSHIP BETWEEN FOREIGN DIRECT INVESTMENT (FDI) AND ECONOMIC GROWTH OF INDIA
DR. S.AROCKIA BASKARAN
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32-48
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5.
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SALESPERSON PERFORMANCE EVALUATION: A SYSTEMATIC APPROACH TO REFINING THE SALES FORCE
DR. BIKRANT KESARI
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49-66
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6.
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A STUDY ON RETAIL INVESTORS BEHAVIOR
RAKESH H M
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67-75
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7.
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MARKETING COMMUNICATION PRACTICES FOR SUSTAINING CUSTOMER RELATIONS IN CONSUMER DURABLE SECTOR: AN EMPIRICAL STUDY AT NANDED DISTRICT OF MAHARASHTRA
DR. PRASHANT BHASKARRAO ASHTURKAR
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76-93
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8.
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A STUDY ON SATISFACTION LEVEL OF CUSTOMERS TOWARDS AFTERSALE SERVICE- WITH SPECIAL REFERENCE TO MAHINDRA CAR DEALERS
V. SUNDAR & B. BALASUBRAMANIAN
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94-101
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9.
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IMPACT OF NEED FOR UNIQUENESS ON PURCHASE BEHAVIOUR OF LUXURY BRANDS
DR. R. SRINIVASAN, DR. R.K. SRIVASTAVA & SANDEEP BHANOT
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102-125
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10.
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COMPETENCY OF NURSES TOWARDS SERVICE QUALITY AT A MULTISPECIALTY HOSPITAL, CHENNAI
ANURADHA, G.JABARETHINA
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126-134
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11.
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A STUDY ON EMPLOYEE RETENTION IN CELEBRITY FASHIONS LIMITED, CHENNAI
DR.P.PANDIAN
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135-141
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12.
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AMALGAM MODEL: A TRANSITION STATE STRATEGY FOR BUILDING TEACHER EDUCATION IN INDIA
DR. VIJAY KUMAR GROVER
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142-153
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13.
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SUBSCRIBER’S MOTIVATING FACTORS TO USE DTH SERVICES IN COIMBATORE CITY
DR.MALARVIZHI.V & DR.K.T.GEETHA
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154-162
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14.
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STUDY OF VARIOUS ASPECTS OF CORPORATE GOVERNANCE
RAMA BANSAL
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163-179
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15.
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DOES COMMERCIALIZATION DETROIT THE MUSIC QUALITY?
DR SUNIL KUMARI, DR SANJAY NANDAL
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180-183
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16.
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CORPORATE GOVERNANCE AND PERFORMANCE OF THE BANKING SECTOR: A CASE OF ZIMBABWE
ZODECK MUCHOKO, EVANS DZOMONDA
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184-195
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17.
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TOTAL QUALITY MANAGEMENT IN HOSPITALS
TOHID KACHWALA
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196-209
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18.
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A STUDY OF GENERAL ATTITUDE OF RESPONDENT’S TOWARDS ADVERTISING
POOJA BECTOR, HEERALAL SHARMA, S.K. DUBEY
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210-221
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19.
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A COMPREHENSIVE STRATEGIC EVALUATION OF SUCCESS OF AMUL MODEL
DR. N.SHANKAR, P. V. MUTHU PERUMAL
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222-232
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20.
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A STUDY ON CUSTOMER SATISFACTION TOWARDS PUTHIYATHALAIMURAI MAGAZINE
K. SUGANYA
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233-252
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21.
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RETAINING IS MORE POWER FULL THAN FIRING (A NEW DIMENSION IN H R SYSTEM)
PROF. CK ROY
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253-258
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22.
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ADVERTISEMENT: A PERCEPTUAL ANALYSIS
DR. DHARMENDRA KUMAR
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259-272
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23.
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A STUDY ON ONLINE CONSUMER BEHAVIOUR TOWARDS APPARELS
ANUBHA
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273-286
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