SR. NO.
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CONTENTS
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PAGE NO.
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1
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KNOWLEDGE SHARING: A DOMAIN FOR RETENTION OF RECRUITMENT EXECUTIVES IN MANPOWER CONSULTANCIES AT SOUTH ASIA - AN EXPLORATORY STUDY
DR. R.SIVARETHINAMOHAN, MR. P.ARANGANATHAN
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1-17
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2
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EFFECT OF FUND SIZE ON THE PERFORMANCE OF BALANCED MUTUAL FUNDS AN EMPIRICAL STUDY IN INDIAN CONTEXT
MS. SARIKA KESWANI
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18-38
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3
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THE NEED OF ‘720 DEGREE PERFORMANCE APPRAISAL’ IN THE NEW ECONOMY COMPANIES
ANUPAMA, MARY BINU T.D., DR. TAPAL DULABABU
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39-50
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4
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MERGERS OF BANKS: SOME ISSUE AND CHALLENGES
DR.SANJAY TIWARI
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51-59
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5
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ADVERTISEMENTS: INDUCING SOCIAL DISTORTION
DR. SHINEY CHIB, LIPIKA RAMTEKE, PRASHANT BARASKAR
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60-71
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6
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EFFECTIVENESS OF KNOWLEDGE MANAGEMENT IN SOFTWARE INDUSTRY – A BENCHMARK STUDY OF 3 SOFTWARE COMPANIES
JAYA AHUJA
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72-88
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7
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THE ROLE OF XBRL AND IFRS IN FINANCIAL REPORTING
DR. S. SUDALAIMUTHU, R. HARAIHARAN
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89-106
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8
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LINKAGE BETWEEN CORPORATE GOVERNANCE AND PROFITABILITY: AN EMPIRICAL ASSESSMENT OF THE INDIAN CORPORATE SECTOR
KAUSHIK CHAKRABORTY
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107-112
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9
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WOMEN LEADERSHIP IN INDIAN CORPORATE: ANALYZING SOCIAL PERCEPTIONS
DR. NIRZAR KULKARNI, DR. RUHI BAKHARE
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113-128
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10
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PROBLEMS AND PROSPECTS OF SMALL SCALE AGRO BASED INDUSTRIES:AN ANALYSIS OF PATIALA DISTRICT
DR. PAWAN KUMAR DHIMAN, MS. AMITA RANI
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129-142
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11
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CRYPTOGRAPHY ALGORITHM COMPARISON FOR SECURITY ENHANCEMENT IN WIRELESS INTRUSION DETECTION SYSTE
MR. GURJEEVAN SINGH, MR. ASHWANI SINGLA,MR. K S SANDHA
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143-151
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12
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CHANGING CONSUMER BEHAVIOUR WITH RESPECT TO GREEN MARKETING – A CASE STUDY OF CONSUMER DURABLES AND RETAILING
YOGITA SHARMA
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152-162
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13
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ENTRY OF FOREIGN UNIVERSITIES AND THEIR IMPACT ON THE INDIAN EDUCATION SYSTEM
MRS. JYOTI SARDANA, DR. B.S. HOTHI
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163-174
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14
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EXPLORING CUSTOMER LOYALTY: A STUDY ON FAST FOOD OUTLETS IN THE CITY OF CHENNAI
SIDDHARTHA BHATTACHARYA, DR. PARTHA PRATIM SENGUPTA, RAMAKANT MISHRA
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175-183
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15
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A CUSTOMER CENTRIC APPROACH TOWARDS RETAIL BANKING SERVICES: A GLIMPSE
MS.APARNA MISHRA, MS.KAMINI TANDON
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184-194
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15
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Coccinellapredatism on aphid of Solanaceae
SUCHETA PRAKASH
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195-202
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