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SR. NO.
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CONTENTS
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PAGE NO.
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1
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ENTREPRENEURIAL CURRICULUM; IS IT RELEVANT TO UNIVERSITY STUDENTS’ GOAL SETTING AND LONG TERM ORIENTATION? EVIDENCE FROM UGANDA
ERNEST ABAHO, DONATH R. OLOMI, GOODLUCK C. URASSA
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1-12
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2
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FACTORS INFLUENCING CAPITAL STRUCTURE: EVIDENCE FROM INDONESIA CAPITAL MARKET
EKA SISKAWATI
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13-18
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3
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CLUSTER-BASED MARKET SEGMENTATION OF TOURISTS IN KENYA’S NORTH RIFT HIGHLANDS
NEHEMIA K. KIPRUTTO, NOAH W. SITATI, JOHN S. AKAMA, JACQUELINE KORIR
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19-33
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4
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SERVICE SECTOR IN INDIA: GROWTH, ISSUES AND STRATEGIES FOR DEVELOPMENT
DR.A.VIJAYAKUMAR, MS.G.THENMOZHI
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34-41
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5
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THE EFFECTS OF PSYCHOLOGICAL CONTRACT VIOLATION ON EMPLOYEE- EMPLOYER RELATIONSHIP IN ORGANISATIONS:A CASE OF KETEPA LIMITED KERICHO-KENYA
PROF. JOSEPH BENARD OJIAMBO, BETTY CHEPNGETICH BII
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42-52
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6
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IMPACT OF SERVICE QUALITY ON CUSTOMER SATISFACTION: A COMPARATIVE STUDY OF CEYLINCO INSURANCE COMPANY LIMITED AND JANASHAKTHI INSURANCE PLC IN VAVUNIYA DISTRICT
UDESHINI RAJALINGAM, AMBALAM PUSHPANATHAN
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53-60
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7
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TO STUDY THE CUSTOMER CHOICE TOWARDS LIFE INSURANCE DISTRIBUTION CHANNELS
DR. SUMNINDER KAUR BAWA, SAMIYA
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61-68
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8
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USE OF LINEAR PROGRAMMING MODEL TO DETERMINE THE OPTIMUM CROPPING PATTERN: A CASE STUDY OF A MODEL A2 FARMER IN ZIMBABWE
F. MAJEKE
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69-73
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9
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IMPACT OF TECHNOLOGICAL CHANGE ON EMPLOYEE PERFORMANCE
MS. NEERAJ KUMARI
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74-86
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10
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SEEING IS BUYING!!
MS.KAVITA SASIDHARAN KULKARNI, DR. D.LALITHAA RANI
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87-94
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11
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MANAGERS' AND CONSUMERS' PERSPECTIVE ON IT-BASED SERVICE AND CUSTOMER SATISFACTION
JAMILA M. A. ALQAATARY, DR. M. S. KADAM
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95-100
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12
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SELF-EFFICACY AND PSYCHOLOGICAL STRAIN AMONG THE MANAGERIAL EMPLOYEES IN INDIA
BELLAMKONDA RAJA SHEKHAR, SYED SAMIULLAH
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101-111
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13
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A REVIEW ON RELATIONSHIP BETWEEN EMOTIONAL INTELLIGENCE AND EMPLOYEE PERFORMANCE
SUMAN KHAKET
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112-120
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14
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EMERGING ISSUES OF MANAGEMENT EDUCATION(A CONCEPTUAL FRAME WORK)
DR.J.K RAJU, ASIFULLA A
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121-129
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15
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OPTIMIZATION OF PONGAMIA METHYL ESTER FROM TRANSESTERIFICATION PROCESS AND FUEL CHARACTERIZATION AS A DIESEL SUBSTITUTE
V. SITARAM PRASAD, S.K. MOHAPATRA, K.KUNDU
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130-140
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16
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TELUGU-ENGLISH PRONUNCIATION: IMPACT OF NEGATIVE TRANSFER
DR.B.SAMRAJYA LAKSHMI
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141-145
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17
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HRM: TO STUDY THE EFFECTIVENESS OF USING SOCIAL NETWORKING SITES FOR RECRUITMENT AND STAFFING
ARCHANA SURYWANSHI
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146-154
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18
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INCULCATION OF READING HABIT IN DIGITAL ERA
PARDEEP RATTAN
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155-161
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19
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PERFORMANCE MANAGEMENT: PROBLEMS AND PROBABLE SOLUTIONS
R.G.RATNAWAT, DR P.C.JHA
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162-168
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20
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RETAIL STORE PERCEPTIONS AND CONSUMER PURCHASE DECISIONS
DR. VENKATA SAI SRINIVASA RAO MURAMALLA
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169-174
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21
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ETHNOMEDICINAL SURVEY FOR IMPORTANT PLANTS OF GUDEM KOTHA VEEDI MANDALAM, VISAKHAPATNAM DISTRICT,ANDHRA PRADESH, INDIA
S.B. PADAL, K. SATHYA VATHI, B. SANDHYASRI
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175-181
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22
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SEXUAL HARASSMENT AT WORKPLACE AND COPING-UP STRATEGIES ADOPTED BYCORPORATE WORKING WOMEN EXECUTIVES
A SAJEEVAN RAO, H.L. NAGARAJA MURTHY
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182-196
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23
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WOMEN AND SKILL DEVELOPMENT OPPORTUNITIES IN LIFELONG LEARNING(A CASE STUDY OF SAF ENTREPRENEURSHIP FELLOWSHIPS IN CONFLICT-HIT JAMMU AND KASHMIR)
DR. KAVITA SURI
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197-204
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24
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ROLE PLAYED BY BANKS THROUGH MICROFINANCE SERVICES IN INDIA.
SN.SANGEETHA
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205-215
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25
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T.S. ELIOT’S ENQUIRY INTO THE COMMUNICATIVE CONTINGENCY AND GAPS IN MODERN DISCOURSE
DR.PIKU CHOWDHURY
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216-221
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