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VOLUME-01 ISSUE-04 (AUG.2011)

SR. NO.

CONTENTS

PAGE NO.

1

KNOWLEDGE SHARING: A DOMAIN FOR RETENTION OF RECRUITMENT EXECUTIVES IN MANPOWER CONSULTANCIES AT SOUTH ASIA - AN EXPLORATORY STUDY
DR. R.SIVARETHINAMOHAN,  MR. P.ARANGANATHAN

1-17

2

EFFECT OF FUND SIZE ON THE PERFORMANCE OF BALANCED MUTUAL FUNDS AN EMPIRICAL STUDY IN INDIAN CONTEXT
MS. SARIKA KESWANI

18-38

3

THE NEED OF ‘720 DEGREE PERFORMANCE APPRAISAL’ IN THE NEW ECONOMY COMPANIES
ANUPAMA, MARY BINU T.D., DR. TAPAL DULABABU

39-50

4

MERGERS OF BANKS: SOME ISSUE AND CHALLENGES
DR.SANJAY TIWARI

51-59

5

ADVERTISEMENTS: INDUCING SOCIAL DISTORTION
DR.  SHINEY CHIB, LIPIKA RAMTEKE, PRASHANT BARASKAR

60-71

6

EFFECTIVENESS OF KNOWLEDGE MANAGEMENT IN SOFTWARE INDUSTRY – A BENCHMARK STUDY OF 3 SOFTWARE COMPANIES
JAYA AHUJA

72-88

7

THE ROLE OF XBRL AND IFRS IN FINANCIAL REPORTING
DR. S. SUDALAIMUTHU, R. HARAIHARAN

89-106

8

LINKAGE BETWEEN CORPORATE GOVERNANCE AND PROFITABILITY: AN EMPIRICAL ASSESSMENT OF THE INDIAN CORPORATE SECTOR
KAUSHIK CHAKRABORTY

107-112

9

WOMEN LEADERSHIP IN INDIAN CORPORATE: ANALYZING SOCIAL PERCEPTIONS
DR. NIRZAR KULKARNI, DR. RUHI BAKHARE

113-128

10

PROBLEMS AND PROSPECTS OF SMALL SCALE AGRO BASED INDUSTRIES:AN ANALYSIS OF PATIALA DISTRICT
DR. PAWAN KUMAR DHIMAN, MS. AMITA RANI

129-142

11

CRYPTOGRAPHY ALGORITHM COMPARISON FOR SECURITY ENHANCEMENT IN WIRELESS INTRUSION DETECTION SYSTE
MR. GURJEEVAN SINGH, MR. ASHWANI SINGLA,MR. K S SANDHA

143-151

12

CHANGING CONSUMER BEHAVIOUR WITH RESPECT TO GREEN MARKETING – A CASE STUDY OF CONSUMER DURABLES AND RETAILING
YOGITA SHARMA

152-162

13

ENTRY OF FOREIGN UNIVERSITIES AND THEIR IMPACT ON THE INDIAN EDUCATION SYSTEM
MRS. JYOTI SARDANA, DR. B.S. HOTHI

163-174

14

EXPLORING CUSTOMER LOYALTY: A STUDY ON FAST FOOD OUTLETS IN THE CITY OF CHENNAI
SIDDHARTHA BHATTACHARYA, DR. PARTHA PRATIM SENGUPTA, RAMAKANT MISHRA

175-183

15

A CUSTOMER CENTRIC APPROACH TOWARDS RETAIL BANKING SERVICES: A GLIMPSE
MS.APARNA MISHRA, MS.KAMINI TANDON

184-194

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