Zenith International Journal of Multidisciplinary Research ( JULY,2013 )

SR. NO.

CONTENTS

PAGE NO.

1

IMPACT OF LIBERALIZATION ON COST OF CAPITAL-A CASE STUDY OF ASSOCIATED CEMENT COMPANIES LIMITED
DR. SUKHWINDER KAUR, DR. FULBAG SINGH

1-14

2

EUTHANASIA: AN INDIAN AND INTERNATIONAL PERSPECTIVE
SHUBHANGI GUPTA , ARNAB NASKAR

15-24

3

BUILDING CAPACITY OF TEACHERS FOR A SUSTAINABLE DEMOCRATIC SOCIETY
DR. NAVLEEN KAUR

25-34

4

A STUDY ON CUSTOMER PERCEPTION ON SERVICE QUALITY IN COMMERCIAL BANKS: AN EMPIRICAL STUDY
DR.GIRISH K NAIR, HARISH K NAIR

35-47

5

FACTORS AFFECTING THE PURCHASING BEHAVIOUR OF CUSTOMERS TOWARDS MALE GROOMING PRODUCTS: A DESCRIPTIVE STUDY CONDUCTED AT ERNAKULAM, KERALA, INDIA
AJAI KRISHNAN G, LIGO KOSHY, DR.JOSE MATHEW

48-60

6

COMPARATIVE STUDY OF CAI AND CONVENTIONAL METHOD IN ATTAINING MATRIX ALGEBRA AT UNDERGRADUATE LEVEL
NIRUPMA BHATTI, DR. SARLA PAREEK,DR. NEELAM DHAMIJA

61-69

7

TRADITIONAL HERBAL THERAPIES: TRIBAL INDIGENOUS KNOWLEDGE FOR SUSTAINABLE DEVELOPMENT
GOUR SUNDAR GHOSH, R JYOTI, ANINDITA CHAKRABORTY, DR. BIKRAMJIT RAYCHAUDHURY

70-76

8

STOCK MARKETS IN INDIA- A COMPARISON OF SENSEX AND SECTORAL INDEX-WITH SPECIAL REFERENCE TO ‘IT’ SECTOR
DR. GEORGE THOMAS P

77-88

9

CONFIGURATION OF FINANCING PATTERN: A STUDY OF DIVERSIFIED INDUSTRIES OF THE INDIAN CORPORATE SECTOR
DR. D.P. WARNE, GURNAM SINGH RASOOLPUR

89-97

10

GREEN MARKETING: THE INNOVATIVE STRATEGY OF MARKETING
DR. D. NABIRASOOL, DR.D.PRABHAKAR,T.NARAYANA GOWD

98-107

11

AN EXAMINATION OF THE ROLE OF CONCEPTUALIZATION AND OPERATIONALIZATION IN EMPIRICAL SOCIAL RESEARCH
DR. D. SRINIVASA RAO, A. VASUDEVA REDDY

108-114

12

EFFECT OF TRANSACTION COSTS ON PORTFOLIO MANAGEMENT
DR. ANIRBAN GHATAK

115-126

13

IMPACT OF ECONOMIC REFORMS ON RURAL EMPLOYMENT IN INDIA
DR. GURINDER JIT SINGH BHULLAR, HARINDER MOHAN

127-140

14

PERFORMANCE OF INDIAN TEA EXPORTS: CONSTRAINTS & PROSPECTS
DR.K.VASANTA

141-148

15

DESIGN OF MICROSTRIP ANTENNA WITH EBG STRUCTURE FOR UWB APPLICATIONS
NAVALDEEP SINGH SIDHU, LOVELEEN CHEEMA,PARMINDERJIT SINGH BHULLAR

149-155

16

PSYCHOLOGICAL PERSPECTIVE ON GENDER EQUALITY
DR. NEELIMA RANJITH

156-160

17

RIGHT TO INFORMATION (RTI) ACT AND YOUTH:A STUDY ON THE IMPACT OF NEWSPAPER AMONG YOUTH 
P.CHITRA, DR.M. NEELAMALAR

161-173

18

SECURE EMAIL ARCHIVING: AN IMMEDIATE NEED OF TODAY’S BUSINESS WORLD
SHARAD CHOUDHARY, NEHA CHOUDHARY

174-180

19

STUDY ON QUALITY OF WORK LIFE AMONG EMPLOYEES WITH SPECIAL REFERENCE TO BPO INDUSTRY IN HYDERABAD- A BPO HUB
MARTHA HIMABINDU BURRA, SUSAN CHIRAYATH

181-191

20

THE ANALYSIS OF COST EFFECTIVENESS: EMPIRICAL EVIDENCE FROM INDIAN AUTOMOBILE FIRMS
DR.A.VIJAYAKUMAR

192-208

21

CHALLENGES IN IMPLEMENTATION OF RIGHT TO EDUCATION ACT FOR PERSONS WITH DISABILITIES
DR. SUKHWINDER KAUR

209-215

22

NATIONAL RURAL EMPLOYMENT GUARANTEE ACT: IT’S EFFECT ON RURAL EMPLOYMENT
DR.YOGESH MAHESWARI

216-227

23

A CRITICAL ANALYSIS OF PRIORITIZING STRATEGIES OF DEMOGRAPHIC ACHIEVEMENT OF WEST BENGAL COMPARE TO NATIONAL LEVEL THROUGH THE ASSESSMENT IN THE LIGHT OF NPP 2000
SIBSANKAR MAL

228-238

24

AN ANALYSIS OF INTERMEDIARIES PERCEPTIONS TOWARDS NIRMA SHUDH SALT WITH SPECIAL REFERENCE TO AHMEDABAD CITY
PROF. NEHAL A. SHAH, DR. VASUDEV A. MODI

239-252

25

MARKET SEGMENTATION TECHNIQUES IN THE HEALTH CARE INDUSTRY: A REVIEW FOR APPLICABILITY IN INDIA
DIPANJAN KUMAR DEY

253-258

26

CAREER FOCUS FOR “MARGINALIZED COMMUNITY” THROUGH CORPORATE - WITH SPECIAL REFERENCE TO TRANSGENDERS
DR.R.INDRADEVI

259-263

27

PRODUCT QUALITY AND ITS RELATIONSHIP ON CUSTOMER SATISFACTION AND BRAND LOYALTY OF MOBILE PHONE USERS IN CHENNAI CITY
DR.V.T.R. VIJAYAKUMAR, MRS.B.SUBHA

264-270

28

EMPOWERMENT OF RURAL WOMEN THROUGH MGNREGA WITH SPECIAL REFERENCES TO PALAKKAD
V.L.LAVANYA, S.MAHIMA

271-276

29

CHRONOLOGICAL PERSPECTIVE OF SOCIALSECURITY IN INDIA
DR. SHOBHALATA UDAPUDI, MR. FAKKIRESH, SAKKARNAIKAR

277-290

30

EMERGENCE OF PUNJAB AS A MEDICAL TOURISM DESTINATION: A STUDY OF OVERSEAS PATIENTS
KARAN BERRY

291-306

31

AN ANALYSIS OF GROWTH TRENDS IN AREA, PRODUCTION AND    PRODUCTIVITY OF VEGETABLES IN ASSAM
MISS ANANYA BORGOHAIN

307-316

32

COMPARATIVE ANALYSIS OF DIFFERENT SUPERVISED CLASSIFICATION TECHNIQUES USING LINEAR REGRESSION MODEL
SUBHA CHAKRABORTY, DEBALEENA MAJUMDAR,SATIPRASAD SAHOO

317-327

SOCIAL SCIENCES AND HUMANITIES

  • Psychology
  • Social Sciences and Humanities
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  • Geography
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  • Multidisciplinary Studies

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  • Management and Economics
  • Industrial and Business Management
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  • IT and Computer Engineering
  • Psychology

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