ZENITH INTERNATIONAL JOURNAL OF BUSINESS ECONOMICS & MANAGEMENT RESEARCH ZIJBEMR, VOL.9 ISSUE 4 , APRIL 2019, ISSN 2249- 8826
SR. NO.
CONTENT PAGE
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1
SUB-THEMES: AGRICULTURE AND RURAL DEVELOPMENT MARKET MECHANISM FOR LAC AGRICULTURAL PRODUCT DR.JYOTI PRAKASH MANDAL
1-13
2
SEASONAL MIGRATION OF AGRICULTURAL LABOURERS, MARGINAL AND SMALL FARMERS FROM MARATHWADA REGION TO WESTERN REGION OF MAHARASHTRA STATE DR. NISHIKANT C. WARBHUWAN
14-25
3
A STUDY OF CONSUMER’S PERCEPTION TOWARDS FMCG ADVERTISEMENT DR. APARNA KHARE, DR. B.K. TRIPATHI
26-42
4
CONSUMER PREFERENCE FOR STORE ATTRIBUTES:A STUDY OF ORGANISED RETAIL FORMATS BANO, RUQAIYA, AHMED , SALMA
43-52
5
WOMEN EMPOWERMENT THOUGH SELF-HELP GROUPS: PROBLEMS AND PROSPECTS WITH REFERENCE TO LAKHIMPUR DISTRICT OF ASSAM DR. GUNINDRA NATH SARMAH
53-63
6
A STUDY ON THE IMPACT OF MERGER OF ASSOCIATE BANKS WITH STATE BANK OF INDIA ON ITS FINACIAL PERFORMANCE DR. RATNA SINHA, V. VENKATESWAR RAO
64-68
7
MEASURING CUSTOMER-BASED BRAND EQUITY:A VERIFICATION APPROACH IN THE SILK CLOTH INDUSTRY IN INDI MS.V.SUNITHA
69-79
