ZIJBEMR, VOL.9 ISSUE 4 , APRIL 2019

ZENITH INTERNATIONAL JOURNAL OF BUSINESS ECONOMICS & MANAGEMENT RESEARCH
ZIJBEMR, VOL.9 ISSUE 4 , APRIL 2019, ISSN 2249- 8826

SR. NO.

CONTENT PAGE

PAGE NO.

1

SUB-THEMES: AGRICULTURE AND RURAL DEVELOPMENT MARKET MECHANISM FOR LAC AGRICULTURAL PRODUCT
DR.JYOTI PRAKASH MANDAL

1-13

2

SEASONAL MIGRATION OF AGRICULTURAL LABOURERS, MARGINAL AND SMALL FARMERS FROM MARATHWADA REGION TO WESTERN REGION OF MAHARASHTRA STATE 
DR. NISHIKANT C. WARBHUWAN

14-25

3

A STUDY OF CONSUMER’S PERCEPTION TOWARDS FMCG ADVERTISEMENT
DR. APARNA KHARE, DR. B.K. TRIPATHI 

26-42

4

CONSUMER PREFERENCE FOR STORE ATTRIBUTES:A STUDY OF ORGANISED RETAIL FORMATS
BANO, RUQAIYA, AHMED , SALMA 

43-52

5

WOMEN EMPOWERMENT THOUGH SELF-HELP GROUPS: PROBLEMS AND PROSPECTS WITH REFERENCE TO LAKHIMPUR DISTRICT OF ASSAM
DR. GUNINDRA NATH SARMAH 

53-63

6

A STUDY ON THE IMPACT OF MERGER OF ASSOCIATE BANKS WITH STATE BANK OF INDIA ON ITS FINACIAL PERFORMANCE
DR. RATNA SINHA, V. VENKATESWAR RAO

64-68

7

MEASURING CUSTOMER-BASED BRAND EQUITY:A VERIFICATION APPROACH IN THE SILK CLOTH INDUSTRY IN INDI
MS.V.SUNITHA 

69-79