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SR. NO.
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CONTENTS
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PAGE NO.
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EMPLOYEE’S PERSPECTIVE TOWARDS ORGANIZATION CULTURE IN AUTOMOBILE INDUSTRIES IN CHENNAI
DR.MU.SUBRAHMANIAN,P.RENGANATHAN
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1-16
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ISSUES AND CHALLENGES IN FAMILY BUSINESS MANAGEMENT IN KASHMIR (A CASE STUDY OF KASHMIR HANDICRAFT INDUSTRY)
SHOWKET MOHD MIR
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17-27
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MODEL OF FINANCING DECISIONS: EXPERIENCES FROM THE INDIAN FIRMS
GURNAM SINGH RASOOLPUR
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28-45
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IMPACT OF MGNREGA ON SCHEDULED CASTES EMPLOYMENT GENERATION:A CASE STUDY OF JAMMU DIVISION (J&K)
DR. VIRENDER KOUNDAL
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46-53
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THE IMPLEMENTATION OF MARKETING STRATEGIES OF INDUSTRIAL BUYERS TOWARD THEIR STRATEGIC SUPPLIERS IN CONDITIONS OF RELATIONAL EXCHANGES – CASE OF SLOVENIA
PROF. MATJAŽ IRŠI?
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54-73
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A STUDY OF SECONDARY SCHOOL STUDENTS’ ATTITUDE TOWARDS MATHEMATICS IN RELATION TO GENDER, LOCALE AND TYPE OF SCHOOL
DR. AJAY KUMAR ATTRI , NEELAMA DEVI
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74-80
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REFLECTIONS ON FDI IN MULTI-BRAND RETAIL INDUSTRY IN INDIA: ISSUES AHEAD
GUNJAN KULSHRESTHA, UTKAL KHANDELWAL, KUSHAGRA KULSHRESTHA
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81-87
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NEW HORIZONS OF INDIAN BANKING IN THE GLOBAL ERA
DR. SARITA BAHL
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88-101
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DETERMINANTS OF ECONOMIC GROWTH IN PAKISTAN
ABDULLAH AYAZ
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102-120
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FOREIGN DIRECT INVESTMENT IN INDIAN RETAIL SECTORAN EMPERICAL STUDY
DR.T.C. CHANDRASHEKAR
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121-139
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CONTEMPORARY MARKETING: A NICHE FOR INDIAN MARKET
MR. SANDIPAN DEB, MR. TILAKDEB MUKHERJEE
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140-147
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A STUDY OF PERFORMANCE ANALYSIS OF EQUITY FUNDS WITH RESPECT TO DIFFERENT STYLES USED BY FUND MANAGERS (1999-2009)
PROF CHANDRIMA DAS
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148-166
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A STUDY OF IMPULSE BUYING BEHAVIOR OF PRIVATE LABELS IN ORGANIZED RETAIL IN NOIDA
ARUN KUMAR SINGH,PROF. VINAY JHA
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167-175
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CHALLENGES IN FUNCTIONAL SYNERGY IN BANKASSURANCE
DR. GIRIDHAR K.V.
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176-186
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AN EMPIRICAL EVALUATION ON THE IMPACT OF ADVERTISING APPEALS TOWARDS PURCHASE INTENTION AMONG TELEVISION VIEWERS IN SALEM CITY
D. GANESAN,DR .M.G.SARAVANARAJ
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187-196
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HOUSEHOLDS’ BEHAVIOURAL APPROACH TOWARDS HEALTH INSURANCE
S.S. SUGANTHY, DR. L.P. RAMALINGAM
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197-212
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A STUDY ON NEW DEVELOPMENTS IN INDIAN INSURANCE SECTOR
SRINIVASA RAO. MUDIGONDA
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213-218
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EMERGING TRENDS IN BANKING – CHALLENGES AND OPPORTUNITIES
K. PHANINDRA KUMAR, K. SWATHI
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219-223
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A STUDY ON TRENDS IN FINANCIAL DERIVATIVES IN INDIA WITH REFERENCE TO INDIA INFOLINE LTDG.L.MEENA,DR.G.MALYADRI
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224-234
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MANAGERIAL STYLES: WITH SPECIAL REFERENCE TO HCL BPO AT TEAM LEADER LEVEL
PUNEET MOHAN,DR. PARUL MALIK,DR. NAMITA SRIVASTAVA
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235-244
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AN OVERVIEW OF FACTORING SERVICES IN INDIA
B.RAMESH
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245—256
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FOREIGN DIRECT INVESTMENT IN MULTI-BRAND RETAIL OPPORTUNITIES, CHALLENGES AND THREATS
R.RAMESH
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257-265
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ENTREPRENEURSHIP IN MICRO-ENTERPRISES: A CASE STUDY OF HYDERABAD DISTRICT IN ANDHRA PRADESH (INDIA)
ANAND CHAKRAVARTHI
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266-273
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ROLE OF INSURANCE BUSINESS IN FINANCIAL SECTOR
ANUBHUTI MODGIL
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274-279
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THE CONCEPTUAL STRATEGIES OF EMPLOYEE RETENTION
N. SUNEETHA
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280-285
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INDIA NEEDS EDUCATION SYSTEM BASED ON MOTHER TONGUE
DR.DEVIDAS.S.PRABHU
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286-307
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CUSTOMER PERCEPTION TOWARDS HOME LOANSINDUSTRY IN INDIA –A STUDY
OF HDFC BANK LTD
SHAMS TABREZ
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308-317
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CONSUMER BEHAVIOUR OF CREDIT CARD USERS: A STUDY WITH REFERENCE TO DAKSHINA KANNADA DISTRICT
KUSHALAPPA. S, DR. P. PAKKEERAPPA
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318-326
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A STUDY ON ORGANIZATIONAL DEVELOPMENT INTERVENTIONS
DR.K.BALANAGA GURUNATHAN, MS. V.VIJAYALAKSHMI
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327-336
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ANALYSIS OF CUSTOMERS BEHAVIOR TOWARDS THE TELECOM SERVICES IN HIMACHAL PRADESH
VIJAY KUMAR SHARMA, ANUJ KUMAR
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337-360
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SUSTAINABLE LIVING FOR A HEALTHIER PRESENT AND FUTURE (A CASE STUDY OF HINDUSTAN UNILEVER LIMITED)
DR. VINOD N SAMBRANI, CHIDANAND G BYAHATTI
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361-369
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RECESSION IN REALTY
SHELKA DHANDA
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370-378
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E-BANKING PRACTICES AND CUSTOMER SATISFACTION
S. RADHIKA
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379-383
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