Past Issue

ZIJBEMR VOLUME - 04 ISSUE - 08 (AUG.,2014)

SR. NO.

CONTENT PAGE

 

PAGE NO.

1

A DISTINGUISHING TACTIC IN SERVICE SECTOR- SENSORY BRANDING
DR. GEETA NEMA, MS SHWETA CHOUDHARY 

1-10

2

AN EVALUATION OF SELECT INDIAN COMMERCIAL BANKS BASED ON IDENTIFIED KPI’S.
K SHREE JYOTHI, K.V RAVI KIRAN 

11-20

3

A STUDY ON FINANCIAL PERFORMANCE: A COMPARATIVE ANALYSIS OF JK TYRES INDUSTRIES LTD AND SELECTED TYRE COMPANIES IN INDIA
MR. SUNIL M, MR. KANTESHA SANNINGAMMANAVARA 

21-30

4

A STUDY ON PRIVATE EMPLOYEES PREFERENCES TOWARDS INVESTMENT AVENUE
B.THULASI PRIYA 

31-40

5

AN EMPIRICAL STUDY ON SERVICE RELATED FACTORS AND ITS SIGNIFICANCE IN LIFE INSURANCE (WITH REFERENCE TO CUSTOMERS AT BANGALORE CITY)
LEELA M H, DR. U. BHOJANNA 

41-51

6

FDI IN RETAILSECTOR: BOON OR BANE
RAJESH SHARMA, PURVASHREE JHALA 

52-56

7

HRD POLICIES AND JOB SATISFACTION – A COMPARATIVE INVESTIGATION IN PUBLIC AND PRIVATE SECTOR BANKS
SAPNA JAIN 

57-67

8

ANALYTICAL STUDY OF RISING POPULARITY OF GREEN TEA WITH SPECIAL REFERENCE TO INDIA
MS. SHWETA CHOUDHARY

68-74

9

FINANCIAL PERFORMANCE ANALYSIS OF HINDUSTAN PETROLEUM CORPORATION LIMITED
KHALIF, MOHAMED URSAD 

75-85

10

AN INVESTIGATION OF WOMAN LIFE CYCLE (WLC) STAGES AND THEIR INFLUENCE ON FOOD SHOPPING BEHAVIOUR
K.G.PRASANNA SIVAGAMI, DR.K.S.CHANDRASEKAR,DR.S.SELVABASKAR 

86-98

11

INFLUENCE OF DEMOGRAPHIC VARIABLES ON PURCHASE BEHAVIOUR OF COUNTERFEIT LUXURY BRANDS
DR. R. SRINIVASAN, DR. R.K. SRIVASTAVA,SANDEEP BHANOT 

99-113

12

MARKETING MIX (A CASE STUDY ON MOHA SOFT DRINKS INDUSTRY S.C ETHIOPIA)
VERSAVEL TECLEAB HAILE 

114-123

13

OPERATIONAL ANALYSIS OF CITY BUS SERVICE IN GURGAON
DR.TANUJAKAUSHIK, DR.KAKOLISEN 

124-131

14

ADVANTAGES AND DISADVANTAGES OF USING PROJECT MANGAGEMENT SOFTWARE
ANURAG BHARADWAJ 

132-136

15

IMPACT OF INTEGRATED MARKETING COMMUNICATION ON CONSUMER BEHAVIOUR
M.KALAIVANI,  DR.N.SANTHI 

137-148

16

ISSUES CONCERNING THE MSME SECTOR IN INDIA: AN OVERVIEW
REENA RANI, KALPANA HOODA 

149-155

17

IMPACT OF KISAN CREDIT CARD SCHEME ON CREDIT DISTRIBUTION IN AGRICULTURAL SECTOR IN INDI
DR.S.GANDHIMATHI 

156-166

18

GENDER DISPARITY IN BOARDROOMS: A GLOBAL AND LOCAL PERSPECTIVE
MS. SHIKHA CHANDRA 

167-181

19

PROBLEMS FACED BY DOMESTIC WOMEN WORKERS IN INFORMAL SECTOR IN COIMBATORE CITY
DR. K.T.GEETHA,  DR. MALARVIZHI.V 

182-196

20

INDIA-CHINA TRADE – AN OVERVIEW
ANJU RANI 

197-203

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